Announcing AMBER's bold rebrand
At AMBER, we are always striving to evolve and better serve our community. We are excited to announce a rebrand that reflects our commitment to growth, clarity, and connection. Over the past months, we have listened carefully to the voices of those we aim to support — you, our vibrant and diverse community. Through surveys, messages, and personal conversations, it became clear that our previous branding didn’t fully capture the essence of our mission or resonate with your expectations.
AMBER has always been more than just a name; it's about Asian Mentoring and Building Empowering Relationships. Yet, feedback from the community made us realise that our brand didn’t effectively communicate this vision. We were told that the consistency of our visual identity was lacking, and our goals needed to be clearer. In response, we’ve made some exciting changes, and we can't wait to share them with you.
A Fresh New Look
Our rebrand is rooted in the values that have always been at the heart of AMBER. First and foremost, we have launched a new logo that truly embodies who we are and what we stand for. The “A” in AMBER now doubles as the image of a woman’s face, a subtle yet powerful symbol of empowerment and the central role women play in our community. This new visual representation speaks to the essence of AMBER: a place of nurturing, support, and mentorship, especially for women in the Asian community.
Professional yet Vibrant
Our updated colour palette was chosen with care. Feedback suggested that our branding should feel both professional and vibrant — a reflection of the dynamic energy within our community. We wanted to create something that feels both grounded and uplifting, with colors that convey professionalism but also celebrate the boldness, creativity, and strength that define us.
What’s Next for AMBER?
This rebrand is just the beginning. With a clearer identity, we can now focus even more on expanding our mentoring programs, building new partnerships, and providing resources that help Asian women thrive. Our mission remains unchanged: to build empowering relationships, foster personal growth, and create a stronger, more connected community.
We invite you to explore our updated website and social media channels to see the full rebrand in action. We are still new and appreciate your patience while we get our content on our socials up and ready. Stay tuned for upcoming initiatives, events, and stories from the AMBER community. We’re excited to have you along for this next chapter of our journey — one that’s fueled by the power of community, mentorship, and shared vision.
We look forward to hearing your thoughts as we continue to grow together. Thank you for being part of the AMBER family!
